Thanksgiving and Holiday Cookbook
Every year, 3.5 million people line the streets of New York to watch the Macy’s Thanksgiving Day Parade, while another 53 million tune in at home. That’s one-sixth of the American population! So we were pretty excited when the head of the Parade Group contacted us to do a cookbook commemorating the parade’s 85th anniversary. For the recipes, we worked with the superstar chefs of The Macy’s Culinary Council. And for the section on the parade’s history and behind-the-scenes madness, we dug through the Macy’s archives in New York to unearth rare photos, documents, and ephemera.
Client: Macy’s
Publisher: Book Kitchen
Role: Concept, Writing, Editorial Direction, Art Direction, Design, Project Management, Photoshoot Production, Print Management
IACP Best Food Photography and Styling Finalist
“Beautiful cookbook with stunning photos and exciting recipes. The history of the Macy’s Thanksgiving Parade is a nice addition, perfect for everyone who loves that event which kicks off the American holiday season.”
— AboutFood.com
“Even though it’s definitely targeted at the holidays, there are a number of menus you won’t want to wait until it’s a special occasion to make. There’s really something for everyone’s taste and level of skill in the kitchen too….If there is a cookbook lover on your list these holidays, I’d definitely recommend a copy.”
— eatlivetravelwrite.com
Credits
Writer/Producer: Steve Siegelman
Art Director/Designer/Producer: Catherine Jacobes
Photographers: Maren Caruso, Quentin Bacon
Stylist: George Dolese
Recipes: Macy’s Culinary Council