The Camping Kitchen

Camping-trip food used to be hamburgers, hot dogs, and hobo-pack potatoes. But now that the world’s gone food crazy, someone needed to speak for the growing legions of people who want to eat something really great in the great outdoors. So a group of us got together and started brainstorming about how camping cooking differs from kitchen cooking. And then we started devising recipes specifically designed for two-step prep—at home and out in the wild. When you start reworking food this way, it turns out that you can make almost anything in the wild with the right strategy. Like baked ziti that cooks up rich and bubbly—and even a little smoky—right in the embers of a campfire. We started developing ideas, writing recipes and text, and shooting the photos ourselves. We’re really proud of the solid strategy, the great food, the design, and especially the imagery we created together.

Role: Concept, creative and editorial direction, writing, recipe development, food styling, branding, website design and build