The Marshall Field’s Cookbook
Marshall Field's opened the world's first department store restaurant in 1890, and it's been famous for food ever since—from Frango Mints and the Walnut Room to the Field's Culinary Council, a dream team of favorite American chefs. When Macy's announced its plans to acquire the company, Field's engaged us to concept, write, design, and print a lavish keepsake cookbook, capturing all the best of food at Field's with favorite recipes from its restaurants and the Culinary Council, illustrated throughout with more than 100 original food, location and lifestyles photos featuring the chefs. Field's hungry fans greeted the book with gusto, buying 15,000 copies in its first two, and 160,000 in total.
Client: Marshall Field’s
Publisher: Book Kitchen
Role: Concept, Writing, Editorial Direction, Art Direction, Design, Project Management, Photoshoot Production, Print Management
Credits
Writer/Producer: Steve Siegelman
Art Director/Designer/Producer: Catherine Jacobes
Photographer: Maren Caruso
Food Stylist: George Dolese
Recipes: Macy’s Culinary Council